With the active use of Internet for various personal and commercial purposes, brand protection has become a tedious and challenging job. In fact, online brand and reputation protection has got nasty and many online brand and reputation companies are using illegal and unethical means to protect brands of their clients.
Brand protection has got a totally new meaning with the introduction of new generic top level domains (new gTLDs) by ICANN. Trademark and brand protection under new gTLDs registration by ICANN is a very challenging aspect. Further, the stakes are high and a techno legal strategy to protect brands under the new gTLDs regime is a must.
As far as India is concerned, an effective brand enforcement policy is needed in India. Individuals and companies must formulate techno legal policies to protect their brands in India. However, illegal and unethical methods must be avoided.
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