With the active use of Internet for various personal
and commercial purposes, brand protection has become a tedious and
challenging job. In fact, online
brand and reputation protection has got nasty and many
online brand and reputation companies are using illegal and unethical
means to protect brands of their clients.
Brand protection has got a totally new meaning with
the introduction of new generic top level domains (new gTLDs) by
ICANN. Trademark
and brand protection under new gTLDs registration by ICANN
is a very challenging aspect. Further, the stakes are high and a
techno legal strategy to protect brands under the new gTLDs regime is
a must.
As far as India is concerned, an effective
brand enforcement policy is needed in India. Individuals
and companies must formulate techno legal policies to protect their
brands in India. However, illegal and unethical methods must be
avoided.
See Techno Legal News for more.
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